In the age of social media and changes in consumer behavior and expectations, stating that you will not deal with customer complaints and services issues on social media is likened to burying your head in the sand and pretending you did not see or hear anything.
The main objective for all most Ecommerce sites is to have as many users purchasing different products offered on their websites. To achieve that, they will first need to acquire email sign ups and increase their customer base. Search marketing becomes their main marketing strategy to achieve the maximum number of email sign ups with the lowest cost possible.
The modern consumer today has learned to shut off traditional means of marketing. Marketers and businesses understand that traditional marketing on its own is becoming less and less effective. Many are turning to the concept of content marketing to enhance their marketing mix.